Final - Music Video

Here is my final music video. Here is a link to it on YouTube:

https://www.youtube.com/watch?v=IxFe6UPlsbk
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Final - Album Advert

Here is my final album advert as part of my ancillary tasks. I used a stencil and mostly colorless design to my album advert. The advert features the same image as the back cover of my digipak, which shows the three narrative of the girl in order from left to right. I wanted the main image on the album advert to symbolize a sense of fear of the unknown and shallowness of life at times that has moments of positivity. This acts as a recurring message in the music video where the narrative has high and low points for both characters. The image perfectly represents the meaning of the song and how the girl who feels trapped by society is acting in such a way to escape. This colorless design makes the girl appear as just another drunk and drugged up thief but really is just a young kid who in the end suffers pain (which is shown with the bottom right image of the humanized representation of the girl in color). I have used the recognizable font for the band’s name and song that has a bold, hand written style font. The information below that is in a smaller font and more formal font to differentiate it from the other font. This does however, still remain white to allow the text to stand out against the dark background and be more easily readable. I have also included a small snapshot of the actual digipak front cover in the bottom right corner so that the target audience would be able to easily associate the album advert with the song case. 

Final - Digipak

Here are the final pages of my digipak that I have created for the first part of the ancillary task.

Front Cover (Page 1) - This is the front cover of the digipak, portraying the main meaning behind the music video of the split in people’s personalities that leads to them going down different paths as a result of their decisions. Each image of this cover follow the narrative of the music video in order from left to right and present how the same character can act in vastly different ways depending on decisions made. I have used a similar font as Cassius use on their own cover for title of the song and their own name as it stands out and is easily recognizable to target audiences. I used a hand-drawn style text to make it stand out further to audiences further as well as separating the two pieces of information above and below the girl’s face to allow her face and actions to be fully visible and clear to audiences. I chose a white colored font as it is bright and bold against the darker colored image of the girl against a wall.

Inside cover- left (Page 2) – This page is used to credit the creators of this song and its remixed version. The background consists of a pile of multi colored bands that represent the child-like nature of the girl in the music video with its use of bright colors and cartoon effect that is similar to the rubber band design on Cassius’ original artwork for the song.

Inside cover – right tray (Page 3) - This page acts as the tray cover which is located behind where the disc is placed in the digipak. The image refers to the music video itself and isolates the music video from the world to add importance to the viewer by visualizing a switch that when this music is playing (and turned on), the rest of the world is unimportant (and turned off). The distorted style of the image refers to the narrative of the music video where the real events that occurred are unclear with audiences left with 3 different possibilities of what happened. 

Back cover (Page 4) – The back cover of the digipak contains barcodes and company logos as well as legal information at the bottom of the page. The image of the girl uses the front cover image of the girl in a darker more stencil style that emphasizes details in the girl’s facial features, clothing and hair. This is used to show a mirroring effect with the front page, howevershowing a more deceitful and less empathetic side to the female character that contrasts the front cover that attempts to humanize the female character.   

Safety planning for filming

My music video will involve filming with many items and props that can be classed as high risk or dangerous to some degree of note. These items/props include:

• Cigarettes (both fake and real)
• Zippo lighters
• Numerous props that look like illegal substances/narcotics
• Alcoholic drinks
• Pocket knife
• Real imitation training firearms (RIFs)

I have completed risk assessments and given consideration to the possible dangers and potential hazards to using each of these and ways in which to reduce this risk. I have also given consideration into where these props will be used and how the external environment of the music video's settings can influence these risks.

I will also be filming with a 10 year old child. This increases dangers and risks for the situation as a whole that has required increased consideration to the child's safety and well-being. Apart from considering and working to reduce the dangers of this child interacting with these props, I have also talked with the child actor these dangers from using these items and how they will be interacted with safely. I will have the availability to emergency medical responses on set ready in the extreme case of an emergency. 

For example, during an exterior scene, the female character will be sat on a bench next to the man lighting a fake cigarette, going to smoke it and giving the cigarette to the man. I recognized that the dangers included getting burnt by the fire produced by the lighter or lit cigarette and also occupants of the high rise apartment nearby calling the police after seeing this scene be recorded. To work against these dangers I gave the child who was acting in the scene proper training on how best to preform the scene as well as having a fire extinguisher and those capable of responding in an emergency situation standing nearby with access to cell phones in the extreme case of needing to make an emergency call. I also notified the front desk of the apartment complex and put up visible notification signs that filming was on-going to further reduce risk when filming.     

Narrative structure plan for my music video

When planning the construction of the narrative of my music video, I have looked primarily at Cinnamon Chasers' 'Luv Deluxe' that I feel has a very unique and interesting narrative style containing three mini narratives.

Pivotal decision in Luv Deluxe's first narrative

This music video begins with an introduction where a man meets a girl at a gas station after running away from home. Then the music video reaches what I marked as the beginning of the first narrative where the girl rips up the receipt in a restaurant and then the narrative follows the two entering the city with the female character being the leading force in making the main character commit crimes, drugs and engage in taboo actions. Then at the end of this narrative, the two are pulled over in a car by police and the narrative freezes and then rewinds back towards the pivotal decision of the narrative of the ripping of the receipt.

Ending to Luv Deluxe's second narrative

Then the second narrative begins where the main character rips the receipt themselves. The saturation of the shots in this narrative drops to allow the audience to be able to distinguish it from the first narrative and this time follows the male character leading the female character down into crime and illegal actions until finally acting so inappropriately that the girl feels compelled to stab the man in the chest following her seducing him to make him drop his guard. As the girl plunges the knife downwards, the shot freezes and rewinds the whole scene again to he pivotal decision in the restaurant with the receipt.

End sequence of Luv Deluxe's third narrative

In this final narrative, the male pays for the meal at the restaurant and the two go off into the city together where the man stops the girl from committing crimes and they share more compassionate moments together with reference to the girl's present desire to commit crimes. This narrative ends where the girl eventually does commit a crimes and drugs and kidnaps a businessman to rob him. The male responds by running away and eventually ending up driving a car in the desert where he intends to call 911. The man is stopped by the girl shooting him in the back and throwing the gun down and attempting to escape and leave in the car. The man picks p the gun she shot him with and shoots her in the back, preventing her from escaping.  

In my music video, I plan to contain a music video of a similar contruction and have identified in planning and creating my storyboard the title of the three mini-narratives and the order they will play in:

1. Bad Girl
2. Bad Man
3. Compassion

It should be noted that, like Luv Deluxe, the first mini-narrative will be prefixed with an introduction and there will be overlap inbetween these narratives where (at the end of them) they will pause and then rewind back to the pivotal decision making moment (as is present in Luv Deluxe).

I have decided that my pivotal decision moment will be during the mugging of the girl by the male character. To distinguish between the three narratives, the first mini-narrative of 'Bad Girl' will be where she convinces the man to give her the gun and leads him down crime and illegal actions where she'll eventually kill him and then rewind back to the decision.

The second narrative of 'Bad Man' will be where he uses violence against the girl when discovering that her wallet is empty and strangles her where the narrative ends in her killing him out of self defence for him getting angry at her stopping him from committing a crime.

In the third and last narrative of 'Compassion', I will have the man fill the girl's empty wallet with his own money and give it back to the girl where she hugs him. The two then go off and do not commit crimes (despite indications that this is her desire to do so) until the girl ultimately feels compelled to commit a crime and robs a person. The man then discovers this and attempts to call 911 and the girl shoots him in the back and begins to pack her bag. The man then picks up the gun she threw down and shoots her in the back as she does this.  

Although the narratives of both Luv Deluxe and my music video contain many similarities, there are differences such as the endings of the first mini-narrative where the girl kills the man in my music video and not the original as well as the content of what the two characters do following the pivotal decision moment.    

POV style in my music video

For my music video, I intend to film it in a POV (Point-of-view) perspective.

False Alarm

This is a filming technique where the audience watch the events of the narrative play out from the perspective of a character present in the narrative as if the camera are the eyes of the character. The Weekend's music video 'False Alarm' (right) uses this format to show a group of individuals robbing a bank using aggressive military techniques to escape from the responding police force with hostages.

Bad Motherfucker

This filming technique is a highly effective way of making the audience feel as though they are a part of the narrative and are in fact present in the moment of the events and have an able hand in influencing the narrative. Take for example in Biting Elbow's music video 'Bad Motherfucker' (left) that emphasizes this feeling for audiences by having weapons pointed towards the camera to evoke a stronger sense of danger to audiences and a higher desire to want the protagonist to survive and be successful during the fighting (as audiences feel as though they are the protagonist and wish for themselves to survive and not die at the hands of the antagonists).

Bad Motherfucker

The structure of this music video is also quite similar to that of a video game in first person format where it is clear to audiences the short term goals for the protagonist by having them clearly in sight (e.g. the audience can see the man that the protagonist is chasing). This helps to keep the audience constantly interested and keeps their focus on the events of the narrative.

Bad Motherfucker

The inclusion of less realistic elements such as parkour during a chase, falling from tall heights and using a vertical zipline to ascend a building (left) add to the entertainment of the music video with the POV style element allowing audiences to be able to suspend their disbelief and still treat the music video as something that still feels realistic. This, accompanied by the use of occasional sound such as gunshots and punching noises adds further to the audience's ability to suspend their disbelief.

Smack My Bitch Up

The effect of a POV perspective is achieved by the audience often not being able to see the face of the character they are seeing the events of the music video from. This can either be for the whole music video such as in The Prodigy's 'Smack My Bitch Up'. In this music video, after leaving their home, going to a fast food establishment and then to the club until the end of the video, the face of the main character is not seen which allows the audience to put themselves in the position of the main character and feel as if they are the ones leading the narrative themselves.

False Alarm

This is not always the case however, music videos such as The Weekend's music video 'False Alarm' (left) hides the identity of the main character up until the ending where the face of the main character is revealed in a mirror. This is used as a way to end the narrative by having the character commit suicide and so this music video keeps to the general use of hiding the identity in POV music video apart from doing so to cap the narrative and resolve the events of the music video.

Smack My Bitch Up

Overall, I can see that the use of POV style shooting of my music video is quite appropriate in reaching out to audiences in quite a unique way that would be best for my music video. All examples above seem to prioritize violence and other taboo type topics such as sex (controversially lesbian sex in 'Smack My Bitch Up') and drug use (present predominantly in The Prodigy's 'Smack My Bitch Up' as seen right). The reason for the inclusion of this type of behavior by characters in these music videos I believe is due to the fact that it further involves audiences compared to just more mundane actions by the character with violence in the first person being more exciting and exhilarating for audiences due to the heightened realism brought on by the POV style perspective. As a result, I will likely use similar elements of violence and drug use in my music video to achieve the same effect as other music videos have achieved.