Final - Digipak

Here are the final pages of my digipak that I have created for the first part of the ancillary task.

Front Cover (Page 1) - This is the front cover of the digipak, portraying the main meaning behind the music video of the split in people’s personalities that leads to them going down different paths as a result of their decisions. Each image of this cover follow the narrative of the music video in order from left to right and present how the same character can act in vastly different ways depending on decisions made. I have used a similar font as Cassius use on their own cover for title of the song and their own name as it stands out and is easily recognizable to target audiences. I used a hand-drawn style text to make it stand out further to audiences further as well as separating the two pieces of information above and below the girl’s face to allow her face and actions to be fully visible and clear to audiences. I chose a white colored font as it is bright and bold against the darker colored image of the girl against a wall.

Inside cover- left (Page 2) – This page is used to credit the creators of this song and its remixed version. The background consists of a pile of multi colored bands that represent the child-like nature of the girl in the music video with its use of bright colors and cartoon effect that is similar to the rubber band design on Cassius’ original artwork for the song.

Inside cover – right tray (Page 3) - This page acts as the tray cover which is located behind where the disc is placed in the digipak. The image refers to the music video itself and isolates the music video from the world to add importance to the viewer by visualizing a switch that when this music is playing (and turned on), the rest of the world is unimportant (and turned off). The distorted style of the image refers to the narrative of the music video where the real events that occurred are unclear with audiences left with 3 different possibilities of what happened. 

Back cover (Page 4) – The back cover of the digipak contains barcodes and company logos as well as legal information at the bottom of the page. The image of the girl uses the front cover image of the girl in a darker more stencil style that emphasizes details in the girl’s facial features, clothing and hair. This is used to show a mirroring effect with the front page, howevershowing a more deceitful and less empathetic side to the female character that contrasts the front cover that attempts to humanize the female character.